Brand.

Technically, the word means two different things:

  • To imprint a distinctive mark on an object, animal, or person.

  • To promote a product or service by advertising and the use of distinctive design.

Maven.

Simply put: an expert or connoisseur.

Branding is more than stamping a logo on a t-shirt.  Branding leaves an impression on people.  Branding is represented in everything the business does, not just the products, services, or advertising.  I've made it my mission to be a connoisseur, an expert if you will, on this critical activity and the impact it has on businesses.

How I can help you…

There are people who would try to convince unknowing business owners that marketing is "simple" and that helping a business maximize their success is as easy as posting on Instagram once a day.  I created Brand Maven to debunk this myth and help small business owners build brands that are unique, relevant, and valuable.  Marketing is important to having a successful business, but good marketing starts at great branding. I want to help you with both.

Products

Featured
Brand Maven Course Book: Build Your Brand Foundation
Brand Maven Course Book: Build Your Brand Foundation
$10.00

Use this eBook on your devices or print it out.

This introductory course book will help even the newest entrepreneurs or influencers how to build the foundation of their brand so that they can start building a sustainable and strong presence in their industry. This course book will help you create the foundation needed to start any marketing.

You’ll learn all the following:

  • How to create a brand mission/vision and strategy

  • How to identify your target customer/audience

  • How to choose the right logo

  • How to create a brand guidelines document (great for using with graphic designers, agencies, new employees, influencers, etc.)

  • How to make a website work for you (what content you need, and what you don’t)

  • How to create your social media presence

Websites

Blogging

Featured
How to Make the Most of Marketing "Downtime"
How to Make the Most of Marketing "Downtime"

If you’re an entrepreneur, it only makes sense that this point of time is especially difficult for you. However, you shouldn’t forget that downtimes will always come and go. Whether it’s a natural disaster or just a slow season for your industry, if you want to be successful, you’ll have to use these downturns to your advantage.

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Cause Marketing 101: Do the RIGHT Thing
Cause Marketing 101: Do the RIGHT Thing

Because you want to make sure that your brand is one that customers can connect with personally and feel good about supporting, publicly supporting a cause is a great idea. However, there are some best practices for making sure you aren’t damaging your brand instead of boosting it…

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No One Cares How Many Followers You Have
No One Cares How Many Followers You Have

There’s no doubt that social media is THE most important channel to keep in mind when it comes to building a brand or marketing products.  But when you’re thinking about the role social media plays in the success of your business, do you know what you should be measuring? 

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Advertising